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About lumen

Businesses don't make decisions. People do.

I’m Judy Fossen, copywriter and principal of Lumen Communications. Experienced copywriters like me understand what appeals to people and why. We’re able to identify your target customer profiles, recognize their needs and challenges, and engage them in language they know and trust.


The content I write incorporates more than 20 years of marketing, advertising and sales expertise. It also includes recommendations that can help you assess, plan and reach your marketing goals.

 A few highlights 

  • Experienced in agency and freelance copywriting.

  • Diverse career history: from open-wheel Championship Racing Magazine staffer to specialty bakery owner, my broad body of knowledge provides insights into many types of audiences.

  • University of Wisconsin-Madison, B.S. degree; UW Marching Band (trumpet)

  • Serve(d) on boards of directors for the Ice Age Trail Alliance, Friends of Capital Springs Recreation Area, and the Wisconsin Grass Fed Beef Cooperative.

  • Live on and help manage a 100% grass-fed grass-finished cow/calf beef farm, using regenerative agriculture practices. 

  • Own and manage a small farm foods business where I grow, process and sell value-added vegetables and fruits, and other hand-crafted products at farmers markets.

  • Volunteered more than 1,250 hours for the Ice Age National Scenic Trail through the National Park Service’s "Volunteers in Parks" VIP Program.  ​

  • Travels: eight foreign countries, 43 U.S. states. Especially fond of our amazing National Parks.

  • Hobbies: gardening, permaculture, regenerative agriculture, running, sewing, home improvement.

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