Businesses don't make decisions. People do.


I’m Judy Fossen, business-to-business writer and principal of Lumen Communications. Experienced copywriters like me understand what appeals to people and why. We’re able to identify your target customers, recognize their needs and challenges, and engage them in language they know and trust.


The content I write incorporates more than 20 years of marketing, advertising and sales expertise. It also includes recommendations that can help you assess, plan and reach your marketing goals.

A few highlights:

  • Experienced in agency (in-house) and freelance copywriting.

  • Diverse career history: from auto racing magazine staffer to specialty bakery owner, my broad body of knowledge provides insights into many types of audiences.

  • Live on and help manage our 100% grass-fed cow/calf beef farm, and serve on the board for the Wisconsin Grass-fed Beef Cooperative.

  • Run our Six Sons Farm food business; grow, process, market and sell our farm food products.

  • University of Wisconsin-Madison, Bachelor of Science degree.

  • Nonprofit experience as a board director for Friends of Capital Springs Recreation Area, and the statewide Ice Age Trail Alliance. Also assisted the IATA through pro bono marketing services and trail maintenance.  

  • Volunteered more than 1,250 hours for the Ice Age National Scenic Trail through the National Park Service’s "Volunteers in Parks" VIP Program.  ​

  • Clickable LinkedIn Icon

"National Business Furniture has relied on Judy for our catalog copywriting needs since 2010. She's easy to work with, endlessly creative—how many ways can you describe a black-mesh chair—and attentive to details. She provides the content we need, the first time."

—Heather Ancarrow, Creative Director

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