Companies don't make decisions. People do.

I’m Judy Fossen, B2B writer and principal at Lumen Communications. Experienced copywriters like me understand what appeals to people and why. We’re able to identify your target customer profiles, recognize their needs and challenges, and engage them in language they know and trust.


The content I write incorporates more than 20 years of marketing, advertising and sales expertise, and comes with recommendations that help you assess, plan and reach your marketing goals.

A few highlights:

  • Experienced in agency and freelance copywriting.

  • Diverse career history: from auto racing magazine staffer to specialty bakery owner, my broad body of knowledge provides insights into many types of audiences.

  • Live on and help manage a 100% grass-fed cow/calf beef farm.

  • University of Wisconsin-Madison, Bachelor of Science degree.

  • Nonprofit experience as a board director for Friends of Capital Springs Recreation Area, and the statewide Ice Age Trail Alliance. Also assisted the IATA through pro bono marketing services and trail maintenance.  

  • Volunteered more than 1,250 hours for the Ice Age National Scenic Trail through the National Park Service’s "Volunteers in Parks" VIP Program.  ​

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"National Business Furniture has relied on Judy for our catalog copywriting needs since 2010. She's easy to work with, endlessly creative—how many ways can you describe a black-mesh chair—and attentive to details. She provides the content we need, the first time."

—Heather Ancarrow, Creative Director

—  Name, Title

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